Luis Camilo Ortigueira Sánchez

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Paper listed on SSRN’s Top Ten download list for: PSN: Public Opinion/Support (Topic)

Dear Luis Camilo Ortigueira-Sánchez:

Your paper, “DERIVED IMPORTANCE-PERFORMANCE ANALYSIS AND DIAGONAL MODEL”, was recently listed on SSRN’s Top Ten download list for: PSN: Public Opinion/Support (Topic).

As of 16 May 2014, your paper has been downloaded 16 times. You may view the abstract and download statistics at: http://ssrn.com/abstract=2385372.

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PSN: Public Opinion/Support (Topic) Top Ten.

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SSRN’s Top Ten download list for: MKTG: Branding & Brand Management (Topic), POL: Environmental Responsibility Practices (Topic), SRPN: Other Pollution (Topic), SRPN: Recycling (Waste) (Topic) and SRPN: Waste Management (Topic).

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Dear Luis Camilo Ortigueira-Sánchez:

Your paper, “KEY FACTORS IN ENVIRONMENTAL PUBLIC POLICY: ITS IMPACT ON THE IMAGE OF A SPANISH CITY”, was recently listed on SSRN’s Top Ten download list for: MKTG: Branding & Brand Management (Topic), POL: Environmental Responsibility Practices (Topic), SRPN: Other Pollution (Topic), SRPN: Recycling (Waste) (Topic) and SRPN: Waste Management (Topic).

As of 05 March 2014, your paper has been downloaded 17 times. You may view the abstract and download statistics at: http://ssrn.com/abstract=2373078.

Top Ten Lists are updated on a daily basis. Click the following link(s) to view the Top Ten list for:

MKTG: Branding & Brand Management (Topic) Top TenPOL: Environmental Responsibility Practices (Topic) Top TenSRPN: Other Pollution (Topic) Top TenSRPN: Recycling (Waste) (Topic) Top Ten and SRPN: Waste Management (Topic) Top Ten.

Click the following link(s) to view all the papers in:

MKTG: Branding & Brand Management (Topic) All PapersPOL: Environmental Responsibility Practices (Topic) All PapersSRPN: Other Pollution (Topic) All PapersSRPN: Recycling (Waste) (Topic) All Papers and SRPN: Waste Management (Topic) All Papers.

To view SSRN’s Top Ten lists for any network, subnetwork, eJournal or topic on the Browse list (reachable through the following link: http://www.ssrn.com/Browse), click the “i” button to the right of the name, and then select the “Top Downloaded” link in the popup window.

Your paper may be included in future Top Ten lists for other networks or eJournals. If so, you will receive additional notices at that time.

If you have any questions regarding this notification or any other matter, please email AuthorSupport@SSRN.com or call 877-SSRNHelp (877 777 6435 toll free). Outside of the United States, call +1 585 442 8170. We are open Monday through Friday between the hours of 8:30AM and 6:00PM, United States Eastern.

Sincerely,

Michael C. Jensen
Chairman
Social Science Research Network

SSRN’s Top Ten download list for: Strategy & Social Policies eJournal and Waste eJournal.

Dear Luis Camilo Ortigueira-Sánchez:

Your paper, “KEY FACTORS IN ENVIRONMENTAL PUBLIC POLICY: ITS IMPACT ON THE IMAGE OF A SPANISH CITY”, was recently listed on SSRN’s Top Ten download list for: Strategy & Social Policies eJournal and Waste eJournal.

As of 04 March 2014, your paper has been downloaded 17 times. You may view the abstract and download statistics at: http://ssrn.com/abstract=2373078.

Top Ten Lists are updated on a daily basis. Click the following link(s) to view the Top Ten list for:

Strategy & Social Policies eJournal Top Ten and Waste eJournal Top Ten.

Click the following link(s) to view all the papers in:

Strategy & Social Policies eJournal All Papers and Waste eJournal All Papers.

To view SSRN’s Top Ten lists for any network, subnetwork, eJournal or topic on the Browse list (reachable through the following link: http://www.ssrn.com/Browse), click the “i” button to the right of the name, and then select the “Top Downloaded” link in the popup window.

Your paper may be included in future Top Ten lists for other networks or eJournals. If so, you will receive additional notices at that time.

If you have any questions regarding this notification or any other matter, please email AuthorSupport@SSRN.com or call 877-SSRNHelp (877 777 6435 toll free). Outside of the United States, call +1 585 442 8170. We are open Monday through Friday between the hours of 8:30AM and 6:00PM, United States Eastern.

Sincerely,

Michael C. Jensen
Chairman
Social Science Research Network

Derived Importance-Performance Analysis and Diagonal Model

This paper presents and discusses empirical research of citizen satisfaction, conducted to measure the performance and management local public policies. The object of the research is to evaluate the public safety policy of a Spanish city through a survey measuring citizen satisfaction with the local services. Regression and ‘importance-performance analysis’ (IPA) were applied to the views expressed by a sample of citizens. One objective of this article is to use different derived importance values, from correlation and regression analysis, to compare the results of two ‘importance-performance analyses’. The findings show that the results of the two IPAs differ using traditional IPA grid but are similar with diagonal models of partition IPA grid, and suggest that the importance derived from the correlation matrix with a diagonal model permits a better representation of the IPA.

Ortigueira-Sánchez, Luis Camilo and Ortigueira Bouzada, Manuel, Derived Importance-Performance Analysis and Diagonal Model (January 25, 2014). Available at SSRN: http://ssrn.com/abstract=2385372

Key Factors in Environmental Public Policy: Its impact on the Image of a Spanish City

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Managing the image of a country or a city constitutes an essential factor in the strategic configuration of named currently city branding, with greater connotation for the case of cities with large industrial dynamism and populational dimension. That is why public managers should direct their policies towards optimization of factors that promote growth and regional development. In that respect, Environmental Public Policy is a key element in the process of designing and planning efforts to protect the surrounding environment and project a favorable image to citizens and international stakeholders. Consequently, in this paper a methodology for a particular case is developed through the application of an importance-performance analysis, which is based on a citizen survey of a spanish city. As a result the key variables for the design and planning of public policy, respectful of the environment, with a focus on City Brand Management are obtained.

Factores clave en la política medioambiental: su impacto en la imagen de una ciudad española

La gestión de la imagen de un país o una localidad constituye un factor esencial en la configuración estratégica de lo que se denomina en la actualidad City Branding, lo cual tiene una mayor connotación para el caso de ciudades con un gran dinamismo industrial y extensión poblacional. Es por ello que los gestores públicos, deberán encaminar sus políticas hacia la optimización de aquellos factores que potencien el crecimiento y desarrollo regional. En ese sentido las Políticas Públicas Medioambientales constituyen un elemento clave en el proceso de diseño y planificación de las actividades encaminadas a proteger el entorno medioambiental y a su vez proyectar una imagen favorable tanto para la satisfacción de los ciudadanos, como de cara a los observadores y grupos de interés internacionales. En consecuencia, en el presente trabajo se desarrolla una metodología para un caso en particular, mediante la aplicación de un análisis importancia-desempeño, que tiene como base el estudio de satisfacción de ciudadanos residentes en una población de una ciudad española. Como resultado se obtienen las variables claves para el diseño y planificación de Políticas Públicas, respetuosas con el Medio Ambiente, con un enfoque de City Brand Management.

Ortigueira-Sánchez, Luis Camilo and Gómez-Selemeneva, Dinaidys, Key Factors in Environmental Public Policy: Its Impact on the Image of a Spanish City (January 3, 2014). Available at SSRN: http://ssrn.com/abstract=

 

New paper published with Springer

Title: Leadership and the role of communication in public marketing management
DOI 10.1007/s12208-013-0105-9

Journal: International Review on Public and Nonprofit Marketing

Publisher: Springer Berlin Heidelberg

http://link.springer.com/article/10.1007/s12208-013-0105-9

A Systems Approach to Public Policies (Un Enfoque Sistémico de las Políticas Públicas)

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A Systems Approach to Public Policies

The paper puts forward a systems conception of the public policies associated with any organisation. Using this approach it illuminates diverse questions of great theoretical and practical significance of the denominated “System for public policies”, such as their boundaries, external and internal relationships and their epistemological problems. Other important considerations include the states and forms of representation, external and internal properties, and aspects of dynamic character.

http://ideas.repec.org/p/pab/wpbsad/07.01.html

Un Enfoque Sistémico de las Políticas Públicas

El presente artículo plantea una concepción sistémica de las políticas públicas vinculadas a cualquier organización. Desde este enfoque ilumina diversas cuestiones de gran orden teórico y práctico del denominado “Sistema de Políticas Públicas”, como son sus límites, relaciones externas e internas y sus problemas epistemológicos. Otras consideraciones importantes incluyen los estados y modos de representación, las propiedades externas e internas y los aspectos de carácter dinámico.

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2275461